MacKay Hannah

RED Hot Confidence: Building motivation, confidence and wellbeing


Mel Sherwood

Pitch & Presentation Specialist and Founder of The RED Effect

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present clearly, confidently and credibly. After seeing so many business people doing themselves a disservice through ineffective pitches and presentations (or avoiding public speaking completely!) Mel developed a unique set of programmes to share the communication and confidence tips she has learned during 25 years in business and a lifetime of being on stage.

Through her interactive keynotes, masterclasses and one to one sessions, she reveals valuable tools and techniques that support individuals and organisations to design and deliver winning pitches and presentations. She has coached and trained over 6,000 people including more than 30 Scottish EDGE fund winners who have secured £1.8m between them. 

Described as charismatic, engaging and riveting, Mel is also a popular event host who adds an element of fun and really connects with an audience.

Clients include large Government organisations such as Scottish Enterprise, SMEs from advertising agencies to software companies as well as individual entrepreneurs and startup founders in a wide variety of industries.

Mel’s first book The Authority Guide to Pitching Your Business: How to make an impact and be remembered… in under a minute! was published in September 2017.

A multi-award winning speaker and a qualified trainer, mediator and NLP Practitioner, Mel was also the 2016-17 President of the Professional Speaking Association UK and Ireland (Scotland Region). An Australian who now calls Scotland home, Mel combines over 20 years’ experience in business with a background as an actor, presenter and singer to help her clients transform their lives and businesses through improved communication skills.


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I liked the quick 4 minute presentations at the end because they gave a lot of information in a condensed time. Really informative event. Thank you very much for having free student places, it was very beneficial.

Steph Kane - Dundee University,
Delegate Closing Scotland's Education Poverty and Attainment Gap