MacKay Hannah

Behaviour Change and Achieving Net Zero after COP: the roles of consumers, companies and public bodies


Iagan MacNeil

Head of Policy and Communications, Smart Energy GB

Iagan leads on all policy and communications in Scotland for Smart Energy GB including engagement with all Scottish political representatives and key stakeholder, advocacy bodies and media. Iagan has many years of experience working in media relations and public affairs for a variety of organisations such as Historic Scotland, Glasgow 2014 Commonwealth Games, VisitScotland, and Digital UK. He is a fluent Gaelic speaker.

Smart Energy GB is the not-for-profit, government-backed campaign helping everyone in Britain understand the importance of smart meters and their benefits to people and the environment. Their national campaign is reaching homes and small businesses across England, Scotland and Wales.

While their job is to spread the message to everyone, they have a particular duty to make sure low-income, vulnerable and prepay customers benefit from smart meters. 

They aim to:

  • grow consumer awareness and understanding
  • build consumer confidence in smart meters
  • assist more vulnerable consumers to realise the benefits of smart meters
  • reach out to support small businesses, where cost-effective

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Alya Hazell

Associate Director, The Behavioural Architects

I'm an Associate Director with 8 years’ experience in research.  I joined The Behavioural Architects in June 2019, having worked with the company previously as both a client and a freelancer.   Since starting, I've already tackled interesting challenges such as encouraging people to use a breast-check app and evidencing the relationship between p**n use and harmful attitudes towards women.

Before The Behavioural Architects – and a stint as a freelance insight consultant/service designer – I was part of the Market Insight team at Google.  During my time there I learned a huge amount about innovation approaches, marketing strategies and the difficulties of helping product teams stay focused on the user.

I trained as a qualitative market researcher after finishing a truly fascinating degree in Human Sciences.  Human behaviour has always been an area of interest for me – in particular the interplay of biological and cultural factors.  Applying an interdisciplinary approach to public sector projects at The Behavioural Architects is what gets me out of bed in the morning.


Kate Thomson

Researcher - ADVANCE, Department of Clinical Psychology, University of Edinburgh

Kate is a Researcher in the Centre for Psychological Therapies at the University of Edinburgh and Associate Lecturer in Psychology and Criminology. She is currently nearing completion of her PhD on responses to the sexual exploitation of children and young people in Scotland and holds an MSc in Forensic Psychology and MA in Psychology. She has substantial practical experience across a variety of settings with children, young people and adults affected by a range of issues, including abuse, substance use and offending. Kate is also a Behaviour Specialist for School of Hard Knocks, a social inclusion charity that delivers contact sport-based programmes to young people at risk of exclusion from school (as well as unemployed adults). 

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Attended ACES for the past 9 years. Always a very enjoyable day.

Jill McDonald - West College Scotland,
Delegate at ACES 2016