Social Media Training - 17th August 2015: How to get started, how to do it well
|0900-0925||What is social media?|
|What it does
Why people use it
Why it is different
|0925-0950||What are the potential benefits of social media to your business?
Marketing way beyond your budget
Reaching the audience that other media cannot reach
Creating customer engagement and relationships
|0950-1015||Thinking strategically about social media objectives – a brief overview
Understanding what it isn't for
Know your audience
Activities driven by objectives
John Curtis, Journalist and Social Media Practitioner
The law of the internet – the use of social media
Potential pitfalls for employers
Potential pitfalls for employees
Things for employers to consider
Andrew Brown, Senior Associate, Employment and Pensions Unit, Anderson Strathern
|1035-1100||An outline of the three most useful social media platforms
Twitter, Facebook and LinkedIn
Who are they used by?
What are they used for?
When and how should you use them?
|1100-1125||Identifying what it is that potential customers on social media are interested in
The importance of mixed messages
Writing what people want to read
Posting what people want to see
|1125-1150||Developing value propositions
Making friends and influencing people
|1150-1215||Measuring the effectiveness of Social Media marketing
Have you reached your audience?
Has the audience you reached noticed you?
Understanding your costs: time and thought, not money
What does success look like?
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Tue 1st Feb 2022
Tue 8th Feb 2022
John & Andrew's presentations were well delivered and really increased my knowledge of Social Media.