MacKay Hannah

Behaviour Change and Achieving Net Zero after COP: the roles of consumers, companies and public bodies


10:00 Chair's opening remarks
Iagan MacNeil, Head of Policy, Smart Energy GB 
Blue Twitter BirdSmartEnergyGB 

10:05 How do consumers think and act on climate change?
Alya Hazell, Associate Director, The Behavioural Architects

  • What do consumers understand about climate change and what do they care about?
  • What makes consumers want to change behaviour?
  • The implications for any organisation trying to encourage and support new practices

10:20 Organisations - what do they need to do and communicate in order to support and benefit from changing consumer behaviour?

  • Should organisations be drivers of changing consumer behaviour or driven by it?
  • Meeting consumers on their own terms
  • What works and which steps to take

10:35 Lessons from psychology on behavioural change
Kate Thomson, Researcher - ADVANCE, Department of Clinical Psychology, University of Edinburgh
Blue Twitter BirdEdinUniHealth

  • What does psychology tell us about behavioural change?
  • Applying theory into practice
  • Working with people - getting to being ready and willing to change

10:50-11:00 Discussion and Q&A

Iagan MacNeil, Head of Policy, Smart Energy GB
Blue Twitter BirdSmartEnergyGB 

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Very Interesting day. Good timing of sessions - well chaired .

Hugh Martin - Education Scotland,
Delegate Closing Scotland's Education Poverty and Attainment Gap