MacKay Hannah

Scotland and the Future of the Web: Understanding the Challenges and Opportunities for Business, Public Services and the Third Sector

Tue 11th Nov 2014

Linlithgow, Sun Oracle Executive Briefing Centre

SUPPORTERS All Supporters

OVERVIEW View Conference Agenda

The web is evolving at incredible pace and with that comes opportunity and challenge.  The growing sophistication and diversity of web enabled activities, knowledge sharing and customer and citizen empowerment means that change comes with incredible speed and can either create or kill services and businesses almost overnight.

Understanding what is coming next, how this will both shape and be shaped by consumer and citizen behaviour and what the implications are for current service and business models is critical to riding the web wave rather than drowning in it.  Do you know what the greatest threats and opportunities are for your business, public service or voluntary organisation presented by the pace of change?

This conference maps out tomorrow's web landscape, explains how customers and citizens will want to interact through the web and how their behaviour is developing.  It provides opportunities to drill into the detail of the core areas of opportunity and threat presented by the constant flow of web innovation and creativity.


Stephen Whitelaw

Digital Marketing Consultant and CEO, Orthic Consulting


Dug Campbell Digital Strategy Consultant

David Freeland Senior Policy Officer, Information Commissioner's Office

Max Hill Consultant, Oracle

John Hughes Head of Search and Analytics, Storm ID

Alan Moffat Director of Services, Sapphire

Caroline Stuart Scotland Director, Oracle

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@FISDundee - Very useful day at #psdigital yesterday. Lots of insights shared by the speakers. @getambITion Really interesting #psdigital conference today - digital challenges & disruptions consistent but some exciting solutions were present! @martinwjordan Thanks @MackayHannah for welcoming to your talk today. Some interesting speakers - it was a pleasure to share the floor with them #psdigital @mikeymc001 Some great success stories and insights today. Thanks folks #psdigital

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