MacKay Hannah

Understanding Scotland's Government, Parliament and MSPs: How they work and how to influence them

AGENDA

09:25 Chair's Opening Remarks


Session 1: The new Government and Parliament – what are the politics and how do they work?


09:30 Understanding the political complexion of the new Government and Parliament
Andy Maciver, Director, Message Matters
MessageTweet AKMaciver

  • Who won the election, who lost and what will the next five years bring?
  • What do the politics of this parliament mean for influencing?
  • People and policies to watch

09:45 Understanding how government and parliament work

  • How government and parliament work
  • Backbenchers, committee chairs and ministers - how and why they all matter
  • Ways to influence policy, legislation and decision making

10:00 Question and Answer Session

10:15 Comfort Break


Session 2: How to influence and complying with lobbying law


10:30 Compliance and best practice in lobbying in Scotland
Billy McLaren, Lobbying Registrar, Scottish Parliament
ScotParl SP_LobbyingScot

  • The Lobbying (Scotland) Act – what do you need to know?
  • Best practice in compliance, insights before and during COVID
  • Reviewing the Act and future developments

10:45 Influencing and campaigning - briefings, meetings, social media and beyond...
Lynda Gauld, Director, Baccus Consulting
LG01

  • Relationship building with MSPs, civil servants and other officials
  • Briefing parliamentary committees and giving evidence
  • Understanding what matters and what works for MSPs

11:00 Question and Answer Session

11:15 Comfort Break


Session 3: Understanding campaigning and using the media


11:30 What makes campaigns work?

  • Identify your objective and build your message
  • The value of making alliances
  • Developing an effective strategy

11:45 Messaging, media and social media – how to use them

  • Why media matters - its role in influencing
  • The rise of social media and what it can and cannot do
  • Getting media attention - what matters and what doesn't

12:00 Question and Answer Session

12:15 Chair's Closing Remarks

 

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