MacKay Hannah

ONLINE CONFERENCE Understanding Scotland's Government, Parliament and MSPs: How they work and how to influence them


09:25 Chair's Opening Remarks
Vonnie Sandlan, Communications and Public Affairs Manager, Equality and Human Rights Commission (Scotland)

Session 1: The new Government and Parliament – what are the politics and how do they work?

09:30 Understanding the political complexion of the new Government and Parliament
Andy Maciver, Director, Message Matters
MessageTweet AKMaciver

  • Who won the election, who lost and what will the next five years bring?
  • What do the politics of this parliament mean for influencing?
  • People and policies to watch

09:45 Understanding how government and parliament work
Ross Laird, Head of Scotland, Grayling
GraylingPR RossLaird55

  • How government and parliament work
  • Backbenchers, committee chairs and ministers - how and why they all matter
  • Ways to influence policy, legislation and decision making

10:00 Question and Answer Session

10:15 Comfort Break

Session 2: How to influence and complying with lobbying law

10:30 Compliance and best practice in lobbying in Scotland
Billy McLaren, Lobbying Registrar, Scottish Parliament
ScotParl SP_LobbyingScot

  • The Lobbying (Scotland) Act – what do you need to know?
  • Best practice in compliance, insights before and during COVID
  • Reviewing the Act and future developments

10:45 Influencing and campaigning - briefings, meetings, social media and beyond...
Lynda Gauld, Director, Baccus Consulting

  • Relationship building with MSPs, civil servants and other officials
  • Briefing parliamentary committees and giving evidence
  • Understanding what matters and what works for MSPs

11:00 Question and Answer Session

11:15 Comfort Break

Session 3: Understanding campaigning and using the media

11:30 What makes campaigns work?
Graeme Downie, Director, Orbit Communications
orbit_agency Graeme Downie

  • Identify your objective and build your message
  • The value of making alliances
  • Developing an effective strategy

11:45 Messaging, media and social media – how to use them
Donald Anderson, Director, Playfair Scotland
PlayfairScotla3 DA_Anderson

  • Why media matters - its role in influencing
  • The rise of social media and what it can and cannot do
  • Getting media attention - what matters and what doesn't

12:00 Question and Answer Session

12:15 Chair's Closing Remarks
Vonnie Sandlan, Communications and Public Affairs Manager, Equality and Human Rights Commission (Scotland)


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I enjoyed the opportunity to promote work and make links with others. It was an interesting mix of speakers and content.

5th Annual Care of Older People in Scotland Conference, November 2017