Understanding Scotland's Government, Parliament and MSPs: How they work and how to influence them
AGENDA
09:25 Chair's Opening Remarks
Session 1: The new Government and Parliament – what are the politics and how do they work?
09:30 Understanding the political complexion of the new Government and Parliament
Andy Maciver, Director, Message Matters
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- Who won the election, who lost and what will the next five years bring?
- What do the politics of this parliament mean for influencing?
- People and policies to watch
09:45 Understanding how government and parliament work
- How government and parliament work
- Backbenchers, committee chairs and ministers - how and why they all matter
- Ways to influence policy, legislation and decision making
10:00 Question and Answer Session
10:15 Comfort Break
Session 2: How to influence and complying with lobbying law
10:30 Compliance and best practice in lobbying in Scotland
Billy McLaren, Lobbying Registrar, Scottish ParliamentScotParl SP_LobbyingScot
- The Lobbying (Scotland) Act – what do you need to know?
- Best practice in compliance, insights before and during COVID
- Reviewing the Act and future developments
10:45 Influencing and campaigning - briefings, meetings, social media and beyond...
Lynda Gauld, Director, Baccus ConsultingLG01
- Relationship building with MSPs, civil servants and other officials
- Briefing parliamentary committees and giving evidence
- Understanding what matters and what works for MSPs
11:00 Question and Answer Session
11:15 Comfort Break
Session 3: Understanding campaigning and using the media
11:30 What makes campaigns work?
- Identify your objective and build your message
- The value of making alliances
- Developing an effective strategy
11:45 Messaging, media and social media – how to use them
- Why media matters - its role in influencing
- The rise of social media and what it can and cannot do
- Getting media attention - what matters and what doesn't
12:00 Question and Answer Session
12:15 Chair's Closing Remarks
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This seminar provided good ideas on how we can look at engaging with young children to hear their views; it was a good opportunity to refresh my thinking.
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