MacKay Hannah

Scotland's Government, Scotland's Parliament and MSPs: How they work and how to influence them


0830-0925 Conference Registration and Refreshments
0925-0930 Chair's Opening Remarks
SESSION 1: Influencing - Rights, Wrongs, Rules and the Real World
0930-0950 Keynote Address: Understanding The Scottish Parliament - The Next Twenty Years
0950-1000 Question and Answer Session
1000-1015 Scotland's Lobbying Act: Compliance and best practice
  • Learning from the first two years of the Lobbying (Scotland) Act
  • Best practice in compliance
  • Future developments in lobbying enforcement
1015-1030 Brexit After Deal or No Deal: Understanding what comes next
  • What powers are coming back from the EU and which Parliament will control which areas?
  • Understanding what process follows either deal or no deal
  • Budgets, structures and decision makers - what influencers need to know
1030-1045 Information, Ethics and Campaigning: Opening up decision making
  • Understanding access to information
  • Ethics inside and outside government
  • Campaigning and open influencing
1045-1115 Interactive Discussion Session and Q&A
1115-1135 Refreshments
SESSION 2: Who Are the Decision Makers and How Do They Work?
1135-1150 The Scottish Parliament: How it works
  • How it works - where and when engagement is possible
  • The role of MSPs and Parliamentary Committees
  • Backbenchers, Committee Chairs and Ministers - how and why they all matter
  • Ways to influence policy, legislation and decision making
1150-1205 The Scottish Government: How it works
  • How the Scottish Government works
  • The role of Ministers in policy and decision making
  • Civil servants, special advisers and party staff - the importance of gate keepers
1205-1220 Understanding Politics, Political Parties and Political Change
Andy Maciver, Director, Message Matters

MessageTweet AKMaciver

  • Where is politics going?
  • Political parties and movements - the old and the new
  • Who to watch and what you need to know
1220-1250 Interactive Discussion Session and Q&A
1250-1335 Lunch
SESSION 3: What's Your Message, What's Your Medium and What Do MSPs think?
1335-1340 Chair’s Welcome Back
1340-1355 Building and Running A Campaign
  • Do you know what your objective is?
  • Building your message
  • The value of making alliances
  • Developing an effective strategy
1355-1410 The Role of the Media and the Rise of Social Media
  • Why media matters and their role in influencing
  • The rise of social media
  • Getting media attention - what matters and what doesn't
1410-1425 Instruments of Influence - Briefings, meetings, social media and beyond...
Lynda Gauld, Director, Baccus Consulting
  • Briefing an MSP
  • Meeting with MSPs, civil servants and other officials
  • Giving Parliamentary evidence
  • Using social and other media
1425-1440 Understanding How MSPs Think and Work
  • A day in the life of an MSP - Understanding what you are competing with
  • Being noticed and getting heard - What works?
  • How to help an MSP on a policy issue
1440-1510 Interactive Discussion Session and Q&A
1510 Chair’s Closing Remarks and Conference Close

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Well organised and great speakers.

Scotland's New Lobbying Act Conference, September 2017

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