MacKay Hannah

Scotland's Government, Scotland's Parliament and MSPs: How they work and how to influence them


0845-0925 Conference Registration and Refreshments
0925-0930 Chair's Opening Remarks
Richard Kerley, Professor of Management, Queen Margaret University
SESSION 1: Influencing - Rights, Wrongs, Rules and the Real World
0930-0950 Scotland's Lobbying Act: Compliance and best practice
James Drummond, Assistant Lobbying Registrar, Scottish Parliament
ScotParl SP_LobbyingScot
  • Learning from the first two years of the Lobbying (Scotland) Act
  • Best practice in compliance
  • Future developments in lobbying enforcement
0950-1010 Brexit: What comes next?
John Edward, former Head of Office, the European Parliament

  • What powers are coming back from the EU and which Parliament will control which areas?
  • Understanding what process follows the deal so far
  • Budgets, structures and decision makers - what influencers need to know
1010-1030 Information, Ethics and Campaigning: Opening up decision making
Carole Ewart, Convener, Campaign for Freedom of Information in Scotland
EwartHumanRight    CampaignFOI
  • Understanding access to information
  • Ethics inside and outside government
  • Campaigning and open influencing
1030-1050 Interactive Discussion Session and Q&A
1050-1110 Refreshments
SESSION 2: Who Are the Decision Makers and How Do They Work?
1110-1130 The Scottish Parliament: How it works
Colin McFarlane, Director, Pagoda PR
  • How it works - where and when engagement is possible
  • The role of MSPs and Parliamentary Committees
  • Backbenchers, Committee Chairs and Ministers - how and why they all matter
  • Ways to influence policy, legislation and decision making
1130-1150 The Scottish Government: How it works
Lynda Towers, Director of Public Law, Morton Fraser LLP
  • How the Scottish Government works
  • The role of Ministers in policy and decision making
  • Civil servants, special advisers and party staff - the importance of gate keepers
1150-1210 Understanding Politics, Political Parties and Political Change
Andy Maciver, Director, Message Matters

MessageTweet AKMaciver

  • Where is politics going?
  • Political parties and movements - the old and the new
  • Who to watch and what you need to know
1210-1230 Interactive Discussion Session and Q&A
1230-1315 Lunch
SESSION 3: What's Your Message, What's Your Medium and What Do MSPs think?
1315-1320 Chair’s Welcome Back
Richard Kerley, Professor of Management, Queen Margaret University
1320-1340 Building and Running A Campaign
Janis McCulloch, Press and Public Affairs Officer, Scouts Scotland
ScoutsScotland justjanis
  • Do you know what your objective is?
  • Building your message
  • The value of making alliances
  • Developing an effective strategy
1340-1400 The Role of the Media and the Rise of Social Media
Donald Anderson, Director, Playfair Scotland
PlayfairScotla3Blue Twitter BirdDA_Anderson
  • Why media matters and their role in influencing
  • The rise of social media
  • Getting media attention - what matters and what doesn't
1400-1430 Instruments of Influence - Briefings, meetings, social media and beyond...
Lynda Gauld, Director, Baccus Consulting
  • Briefing an MSP
  • Meeting with MSPs, civil servants and other officials
  • Giving Parliamentary evidence
  • Using social and other media
1430-1450 Interactive Discussion Session and Q&A
1450 Chair’s Closing Remarks and Conference Close
Richard Kerley, Professor of Management, Queen Margaret University

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Well organised and great speakers.

Scotland's New Lobbying Act Conference, September 2017