MacKay Hannah

Scottish Government, Scottish Parliament and MSPs: How they work and how to influence them


0830-0925 Conference Registration and Refreshments
0925-0930 Chair's Opening Remarks
Susan Brown, Policy & Public Affairs Manager, Marie Curie Scotland
SESSION 1: Influencing - Rights, Wrongs, Rules and the Real World
0930-0950 Keynote Address: Understanding the Scottish Parliament
Sir Paul Grice, Clerk and Chief Executive, Scottish Parliament
0950-1000 Question and Answer Session
1000-1020 The New Lobbying Act: Update on compliance and good practice
Billy McLaren, Lobbying Registrar, Scottish Parliament
ScotParl SP_LobbyingScot
  • Lessons from the first year of operation of the Lobbying (Scotland) Act
  • Good practice in compliance
  • Future developments in lobbying enforcement
1020-1040 Brexit: Latest position and implications for structures and powers
Andrew Henderson, Director of Public Policy, Pinsent Masons
Pinsent_Masons HendoA
  • What powers are coming back from the EU?
  • Which Parliament will control which areas?
  • Implications for budgets, structures, decision makers and influencers
1040-1100 GDPR and Influencing Opinion, Policy and Decision Makers
Maureen Falconer, Regional Manager - Scotland, Information Commissioner's Office
  • Understanding what GDPR really requires
  • Dos and don'ts in data management and use
  • Who can I contact, when and how?
1100-1120 Question and Answer Session
1120-1140 Refreshments
SESSION 2: Who Are the Decision Makers and How Do They Work?
1140-1200 The Scottish Parliament: How it works
Colin McFarlane, Account Director, Indigo
  • How it works - where and when engagement is possible
  • The role of MSPs and Parliamentary Committees
  • Backbenchers, Committee Chairs and Ministers - how and why they all matter
  • Ways to influence policy, legislation and decision making
1200-1220 The Scottish Government: How it works
Angela Constance MSP, Member for Almond Valley, Scottish Parliament
  • How the Scottish Government works
  • The role of Ministers in policy and decision making
  • Civil servants, special advisers and party staff - the importance of gate keepers
1220-1240 Understanding the Political Parties
Andy Maciver, Director, Message Matters
messagetweet akmaciver
  • The nature of the Parliamentary parties
  • Core concerns and motivations
  • Key players and influencers
1240-1300 Question and Answer Session
1300-1345 Lunch
SESSION 3: How To Influence - What's Your Story?
1345-1350 Chair’s Welcome Back
1350-1410 Building a Campaign
Sarah Chisnall, Founder, InsightScotland
  • What is your objective?
  • How to refine your message
  • The value of building alliances
  • Developing and executing the right strategy
1410-1430 The Role of the Media
Graeme Downie, Director, Orbit Communications
  • Why media matters and their role in influencing
  • Making and reporting the news
  • Getting media attention
  • What matters and what doesn't
1430-1450 Instruments of Influence - Briefings, meetings, social media and beyond...
Lynda Gauld, Director, Baccus Consulting
  • Briefing an MSP
  • Meeting with MSPs, civil servants and other officials
  • Giving Parliamentary evidence
  • Using social and other media
1450-1505 Question and Answer
1505 Chair’s Closing Remarks and Conference Close

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This was an excellent event - speakers were well informed and each brought something different.

Steven Turner, The Salvation Army,
Scotland's New Lobbying Act Conference, September 2017

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