More than half of Scotland's SMEs not selling their products or services online, survey says
18th Apr 2018
A YouGov survey commissioned by online retailer Amazon of 346 Scottish firms suggests a majority of SMEs are still not making their products or services available online.
Of those who did not offer online sales in this survey, 90% said they had no plans to implement a digital sales strategy in the next year.
“The findings show there’s still a fair degree of hesitation from SMEs in Scotland about selling globally and adopting great use of digital, despite the huge opportunities they bring,” said Doug Gurr, UK country manager, Amazon.
On the flip side, those that do already have a digital strategy, 40% said they intended to push online sales in the coming year, with 30% stating digital focus was a main component of their future business plan.
The retail sector and start-up businesses less than a year old were found to be the most likely when it came to developing and growing online sales.
The survey was published ahead of the Amazon Academy event in Glasgow, where more than 500 SME businesses are represented. The summit is designed to demonstrate the benefits of having an online presence for SMEs.
Michael Corrigan, founder of Scottish travel retail group Trtl which does the majority of its trade online said having an online presence had allowed Trtl to punch above its weight. He said: “The UK remains our largest market, followed by Germany, but the rise in ecommerce has allowed us to expand as a Scottish business at a faster rate.”
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Jenny Campbell was very engaging and informative.