Is Virtual Reality a 'game-changer' for Scotland's SMEs?
18th Apr 2018
"Virtual Reality is not just for gamers or geeks,” says Rebecca Bonnington, a partner with international coaching group Shirlaws.
The organisation believes the technology is a revolutionary opportunity for ambitious SMEs looking to scale up their operations, particularly in the retail, leisure and care sectors.
“Delivering your message, concert, performance, talk or event through Virtual Reality to a large audience is audacious and game-changing for businesses in Scotland and across the globe.”
Bonnington says her ‘brain popped’ with the limitless possibilities of VR after seeing its wide-ranging applications at a special demonstration organised for business leaders and influencers. She is now working with clients on building strategies to use VR to transform their businesses.
"It leaves me convinced that businesses can use this technology to augment their current products and services, and so called ‘traditional' businesses need to have one eye open for the dizzying array of new technology that is coming at us in unstoppable waves," she added.
VR is being used in industries from tourism to healthcare in applications such as virtual guided tours, the modelling of new designs, training staff and creating buildings and infrastructure.
"Virtual Reality has been championed by the younger generation – and yet as a fully paid up member of Generation X, I can see and appreciate how important it's going to be in our lives,” Bonnington says. “No matter which of the five generations in the workplace you belong to, exploring new tech needs to form part of your strategy for growth."
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I came to this conference looking for new ways of promoting housing. It was interesting to hear experiences from other sectors and I enjoyed Dr John Boyle's presentation.